"Generating Sales Leads And Two Important Steps You Need To Take"
Generating sales leads is the process of finding new prospective customers for your business.
In many companies the two most important steps to take in sales and service is that you need first to find and second to qualify sales leads.
You see, a company or business that is relying on selling of its products or services need strong sales lead generation.
What happens is that businesses or companies try to gather enough information (qualify) about their sales leads to find out what make this person a potential buyer of their product/service.
Here for you are some questions you could ask a potential customer.
(a) How long have you been living here?
(b) What line of work brought you here?
(c) Why do you choose this neighbourhood?
Some business develop lists of potential customers who they think fits a profile of a good customer.
What I will say to you is try using as many alternative as possible so that you can find out which marketing activity works best for you.
It will be helpful for you if you could find a good way to communicate with people who seems like a good prospect for your business opportunity.
When you know who they are then you can begin by asking them whether they are interested in your product/service.
Don't forget when asking to ask for factual information for example, who your prospect are, how to contact them, what they have bought or used in the past, and what their current needs are.
You see, asking them these questions will let you know if someone is interested in your product or service, and if they are interested then it means you have yourself a lead.
Some of the marketing activities that you can use for generating sales leads can be your website, advertising, direct mail campaign, telemarketing, and
cold calling which can be effective.
Generating Sales Leads by:
(1) Select a magazine, newsletter, or newspaper that the kind of people who should be interest in what you sell or do are likely to read.
(2) Try and find the smallest, cheapest display advertisement in that publication and buy that advertising space for the shortest possible time - one insertion, if you can.
(3) Write a very simple, short description of what you do or sell, keeping it clear and to the facts.
Include a clear, simple photo, if you have a relevant one. The reason for this is so that you can show the product, if you are in the product business.
(4) When you have do all this then end by saying 'please contact us to find out more about our offering by calling 0807...' or you can put an enquiry form on your website.
You should get a direct response if you use this method.
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