"What is Telemarketing?"
What is telemarketing? telemarketing is marketing that is conducted or takes place over the telephone.
It is you using the telephone for promotion and sales.
Its purpose is to make a sale.
Most telemarketing calls are what is called "Cold Calls".
It means that the receiver of the call (recipient) did not request or ask for the telemarketer to contact them.
It is one of the most effective ways to help you in your business.
You see, it is less expensive so it saves you money in your business.
It is a sure way to get in touch with lots of potential customers.
I will say that sometimes you will get negative answers over the telephone, but don't let that discourage you.
The best thing to do is to close the conversation and move on.
To be successful in telemarketing you need to have a qualified list of leads (potential customers)at hand.
In order for you to have a qualified list you need to know who your primary target customer is.
I will inform you that a qualified list should mainly consists of potential prospects.
These prospects should be considered your perfect prospects.
They are the prospects that you should be able to convert into sales.
They should be ready to buy from you when you call them.
They are the prospects who should be at least be willing to listen to your sales script.
For you to know the primary target you need to ask yourself these important questions.
(a) Who are you trying to sell your products and services to.
(b) What would appeal to these people?
Your qualified target list should answer most of these questions in order for it to be considered a well qualified list.
You should take into consideration whether the people on your list have the final say in making a decision to buy what you are selling.
You can get a well qualified list online.
There are many companies that are out there that compile these lists.
If you are thinking of obtaining these lists from companies do a proper research beforehand.
By doing this you will find out if it is a reputable company that has a good record.
What is telemarketing it is the most interactive marketing medium that is available.
Later in other pages I will talk about objections and how to deal with them.
It is helpful if you have a well written script about what to say to customers over the telephone.
Telephone Etiquette helps your business
What is telemarketing? it is the only form of advertising that requires an immediate respone from the customer.
It provides you with a captive audience the minute the phone is answered.
It provides you with numerous opportunities to increase your business.
Telemarketing helps you to respond to your customers and prospects 24 hours a day, seven days a week.
This is the simpliest form of marketing on the internet.
You can write a sizzling promotion for your product and service with the click of a mouse.
You are able to inform countless people worldwide about your business.
E-mail marketing is an exciting way to educate your propects and to sort them.
It will also let you know who is interested and who is not interested in your business.
You can use this marketing to direct traffic (customers) to your website.
After you get customers for your website then you can build your e-mail list.
What is telemarketing? It is using the telephone which allows you to answer prospects questions, help to solve their concerns, and to overcome their objections.
Later I will tell you more about objections and how to solve them.
To your success.
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